We provide fully optimized content for your marketing needs to TELL the prospect all about what you have to offer. We also, design killer sales copy to SELL the prospect on the benefits of purchasing your product or service and using your company. Although there are dozens of marketing pieces you can use to promote your brand, we specialize in writing the eleven essential marketing and sales tools described on this website. We stay focused on doing what is essential that works and what we do very well.

To begin working with us, please download and thoroughly complete the Project Brief document. This briefing document summarizes your project and provides a way for you to tell us about your product, service, and company, along with your objectives for your marketing efforts. This document helps us get up to speed quickly on your brand and objectives. Once we review your Project Brief, we will email you a cost estimate based on your Project Brief. The cost estimate will give a range that we are willing to work within to complete the job. If you are comfortable with the cost estimate, we move forward. We will setup a Discovery Interview with you to discuss your project in more detail. After the Discovery interview, we will email you a cost proposal outlining what will be done, when it will be completed, and exactly how much it will cost.

Our contracting process is simple and straight-forward. If the Cost Proposal is acceptable, you simply sign the cost proposal agreement and return the signed document along with your authorization to proceed. Your authorization to proceed is the signed cost proposal along with the project commitment, which is 50% of the total project cost. The Cost Proposal clarifies the terms and conditions, as well as sets mutual expectations. A fully executed Cost Proposal is a legal and binding agreement for us to work together.

The rates for services are based on AWAI’s Copywriting Pricing report for the current year for similar projects. This report is published by AWAI annually to reflect current pricing in the industry. We have extracted from the report and published the list of projects we write in our Pricing Guidance document. Download a copy of the document to see estimated fee ranges for each marketing tool. After the Discovery Interview, we customize our fees to fit the agreed scope of work, and we insert the updated numbers in the Cost Proposal. Keep in mind the Cost Proposal we submit covers all marketing pieces that will be written for your project. For example, you may need a Sales Page, a few Articles, and a series of Emails written. All will be listed on the Cost Proposal individually, along with a line for total project cost. Retainer arrangements are available, with a minimum 6-month agreement required. Retainers are reserved for existing clients only.

This is a chance for us to get to know each other better, to discuss your project in more detail, and to answer specific questions about how your product or service benefits your target audience. It’s also when we discuss the objectives you want to achieve with this project. During this meeting time you will also have an opportunity to discuss the style and tone of the marketing pieces. We use the Discovery Interview to gain more clarity about your objectives, to obtain mutual agreement on the scope of work, and to customize our fees based on the conversation.

We’ve made this part easy. We will send you an invoice for 50% of the total project cost. Go to the Contact Us page and click on the payment button. You will be taken to our secure transaction processing form to input your payment data. We accept all major credit cards, use the Pay-Pal portal, as well as accept ACH transfers.

Each project is scheduled on our master calendar to allow proper time to complete the project. We only work on a few projects each week to insure detail attention on each aspect. It usually takes 3-4 weeks to complete most project work. However, this does not include significant revisions, if you have some. The only marketing and sales tools that usually require more time than 4 weeks to complete are the Online Sales Letter, Website, and Case Statement. These marketing and sales assets can require anywhere from 4 weeks to 4 months to fully complete.

You can absolutely make revisions. Once we’ve completed the initial draft of the project, we submit it to you for review. This is your first opportunity to give input to the approach, concept, and design we’ve selected. If you like the direction that we’ve chosen to move in, then great, we’re on the same page. If you see opportunities to strengthen the content, concept, or design then we’re all ears. Whatever it takes to get the right message in front of your audience, and get the results we want, we’re open to doing just that. We edit and revise each piece at least a dozen times before the final draft. And yes, you get the opportunity to review the final draft to make any small changes before we deem the project complete.

During a typical 4-week project assignment, we will probably be in constant contact through email, text, and/or phone meetings. We meet initially by phone for the Discovery Interview, and again at the end to close out the engagement. If there is something we need to help beef-up the content or copy, we will send you a quick email to get that information. Respond as quickly as possible to these requests for more information to insure we keep the momentum going and we can complete the project on schedule.

For marketing agencies and corporate marketing departments, we work with whomever is designated as the lead or point person for the organization. We expect the point person to coordinate the review, edit and input suggestions from other members of your team. We work closely with the point person to address any issues and to get additional information, if needed.

After reviewing your Project Brief, if we feel we are not best suited to complete the work that needs to be done, when possible, we will refer you to another resource to use. This happens often because of timing that requires a quick turnaround, or our current workload and commitments will not allow us to accept the project, or lack of expertise on writing marketing pieces that your project requires but are not one of the eleven essential marketing and sales tools for the digital age that we write.

You do, the client. Once the project is complete and fully paid for, we issue a Completion Notice which includes a Release Statement to signify the end of the engagement and to any claims on the work.

If you need to cancel or place the project on hold once we have begun work, a cancellation fee will be applied. The fee is equal to the Marketing Consultation/Planning fee. Regarding a Retainer Arrangement, either party may cancel the agreement with 30-days written notice. However, you will pay a one-month retainer payment as a cancellation fee after the agreement has been cancelled.